ANA Measurement & Analytics Conference 2026: Chicago Event Guide for Marketing Measurement Leaders
September 28–30, 2026 | Chicago, Illinois
Marketing measurement has never been more important—or more complex.
As marketers navigate an increasingly fragmented media landscape spanning programmatic advertising, CTV, retail media, search, social, and digital out-of-home (DOOH), proving business impact has become a top priority. The ANA Measurement & Analytics Conference 2026 brings together marketing leaders, analysts, measurement experts, and media strategists focused on improving ROI, attribution, analytics, and marketing effectiveness.
Quick Event Overview
The ANA Measurement & Analytics Conference is the Association of National Advertisers’ event dedicated to helping marketers strengthen measurement strategies, improve analytics capabilities, and make better business decisions through data. The conference focuses on modern approaches to attribution, analytics, ROI measurement, and marketing effectiveness.
At a Glance
| Dates September 28–30, 2026 | Location Chicago, Illinois | Venue Radisson Blu Aqua Hotel | Organizer Association of National Advertisers (ANA) |
| Best For Marketing analytics leaders, attribution teams, media strategists, programmatic marketers, and measurement professionals | Key Themes ROI, attribution, incrementality, AI analytics, marketing effectiveness, omnichannel measurement | Why Attend Learn practical frameworks for proving campaign impact and optimizing media investments | How to Register Register through ANA |
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Why ANA Measurement & Analytics Matters
Today’s marketers are expected to prove performance across an expanding mix of media channels. A single customer journey may include search, social, retail media, connected TV, programmatic advertising, email, and DOOH before a conversion ever occurs.
That complexity has made measurement one of the most critical disciplines in modern marketing.
Organizations are increasingly being asked to answer difficult questions:
Which channels are driving business outcomes?
How should marketing budgets be allocated?
What role does incrementality play alongside attribution?
How can marketers measure performance in a privacy-first environment?
How should AI be integrated into analytics and reporting?
The ANA Measurement & Analytics Conference is designed to help marketers tackle these challenges through practical strategies, peer insights, and industry best practices.
Who Should Attend
This conference is ideal for professionals responsible for measuring, optimizing, and proving marketing performance.
- Marketing analytics leaders
- Media measurement and attribution teams
- Programmatic advertising teams
- Brand marketers responsible for budget justification
- Agency planners and measurement strategists
- Data science teams
- Marketing operations leaders
- DOOH, CTV, retail media, and omnichannel media partners
- Growth and performance marketing leaders
The event is best suited for teams that need to turn campaign data into business decisions, not just dashboards.
Key Themes to Watch in 2026
Marketing ROI and Budget Accountability
Marketing leaders continue to face growing pressure to justify spend and demonstrate business impact.
Expect discussions around marketing effectiveness, budget allocation, performance benchmarking, executive reporting, and connecting media investments to revenue outcomes.
Incrementality and Experimentation
Attribution remains important, but many organizations are increasingly supplementing attribution models with incrementality testing.
Approaches such as holdout testing, geo-lift studies, matched-market testing, and brand lift analysis can help marketers understand whether campaigns are generating true incremental value beyond what would have happened naturally.
Attribution in a Fragmented Media Environment
As customer journeys become more complex, marketers are moving beyond last-click attribution and platform-reported metrics.
Topics are likely to include multi-touch attribution, cross-channel measurement, assisted conversions, omnichannel performance analysis, and combining attribution with broader measurement frameworks.
AI in Marketing Analytics
Artificial intelligence continues to reshape how organizations collect, analyze, and activate marketing data.
Marketers are increasingly exploring AI-powered solutions for predictive modeling, forecasting, automated reporting, insight generation, and data analysis at scale.
Privacy-Safe Measurement
As privacy regulations evolve and third-party identifiers become less reliable, marketers continue adapting their measurement strategies.
Key areas of focus include first-party data strategies, consent-based measurement, clean rooms, identity alternatives, and privacy-compliant attribution frameworks.
Measuring Omnichannel Media Performance
Modern campaigns rarely rely on a single channel.
Successful measurement frameworks increasingly connect performance across search, social, CTV, retail media, programmatic advertising, DOOH, and owned media.
Many organizations now rely on multiple methodologies—including attribution, experimentation, and effectiveness studies—to create a more complete picture of performance.
Why Programmatic and DOOH Marketers Should Pay Attention
Measurement has become one of the defining conversations in programmatic advertising and digital out-of-home media.
As brands expand omnichannel strategies, they need reliable ways to understand how exposure influences downstream actions—even when conversions occur through other channels.
Key measurement approaches include:
- Exposure-based measurement
- Brand lift studies
- Geo-lift analysis
- Matchback methodologies
- Cross-channel attribution frameworks
- Incrementality testing
For advertisers investing in programmatic and DOOH channels, understanding contribution across the full customer journey is increasingly important.
Captivate helps advertisers connect with high-value audiences in premium office towers and luxury residential properties through advanced targeting, premium environments, and outcome-driven measurement capabilities. By helping brands evaluate campaign effectiveness across broader omnichannel strategies, measurement becomes easier to justify, optimize, and scale.
Make the Most of Your Time in Chicago
For marketers focused on attribution, ROI, analytics, and marketing effectiveness, the ANA Measurement & Analytics Conference offers an opportunity to learn from industry leaders navigating many of the same challenges.
Whether you’re refining attribution models, evaluating incrementality frameworks, exploring AI-powered analytics, or improving omnichannel measurement, the conference provides valuable insights into the future of marketing performance measurement.
Frequently Asked Questions
What is the ANA Measurement & Analytics Conference?
The ANA Measurement & Analytics Conference is an event hosted by the Association of National Advertisers focused on marketing measurement, analytics, attribution, ROI, and data-driven decision-making.
When is the ANA Measurement & Analytics Conference 2026?
The conference takes place September 28–30, 2026.
Where is the conference being held?
The event will be held at the Radisson Blu Aqua Hotel in Chicago, Illinois.
Who should attend the ANA Measurement & Analytics Conference 2026?
ANA Measurement & Analytics Conference is designed for marketing analytics leaders, attribution teams, media strategists, programmatic marketers, agency professionals, and anyone responsible for measuring marketing performance.
What topics will be covered?
Expected areas of focus include marketing ROI, attribution, incrementality, AI analytics, privacy-safe measurement, marketing effectiveness, and omnichannel measurement.
Ready to improve your measurement strategy?
Register for ANA Measurement & Analytics Conference 2026 to learn from industry leaders, discover new measurement frameworks, and gain practical insights for proving marketing impact.
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