Proven Results: Square Case Study
Driving Product Awareness in the Health & Wellness Sector
Square offers an integrated ecosystem of omnichannel commerce tools—from in‑person and online payments to inventory, scheduling, staff management, and more. As Square expanded into new verticals, the company sought to strengthen awareness of its centralized management capabilities within the health and wellness sector.
Reaching Healthcare Professionals at the Right Moment
To build credibility and visibility among doctors, practice managers, and healthcare professionals, Square partnered with Captivate for a targeted nine‑week campaign. Messaging focused on the benefits of using a single, unified platform to streamline every part of a health and wellness practice—appointments, payments, staffing, and operations.
By activating across Captivate’s network of medical office buildings and healthcare‑adjacent environments, Square ensured its message reached practitioners during the workday, when operational challenges and workflow needs are top of mind.
Significant Increases Across Key KPIs
To measure impact, Captivate and research partner Alida conducted a post‑campaign survey among professionals in targeted healthcare buildings. Results were analyzed by comparing those who recalled the ads with those who did not, providing a clear view of how exposure influenced awareness, perception, and intent.
This approach delivered statistically sound insights into how Captivate’s precise audience targeting helped Square elevate product understanding and consideration within a high‑value vertical.
Proof of Performance
The Square campaign on Captivate delivered meaningful business outcomes:
- 67% Brand Familiarity - more than double
- 61% Consideration - 66% higher among those who recalled
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