Proven Results: LinkedIn Case Study
Boosting Awareness of LinkedIn’s Objective‑Based Advertising
LinkedIn set out to strengthen awareness of its objective‑based advertising solutions among marketing professionals and business decision‑makers—an audience that plays a direct role in shaping media strategy and spend. To reach these professionals in a high‑attention environment, LinkedIn partnered with Captivate for a targeted, four‑week campaign across Fortune 100 office buildings and leading advertising agencies. By placing its message inside the workday, LinkedIn aimed to reinforce how its advertising tools help marketers reach more customers and drive measurable outcomes. The partnership ensured the right professionals saw the message at the right moment, creating a strong foundation for brand lift measurement and campaign impact.
Reliable Measurement, Real Impact
To quantify the campaign’s effectiveness, Captivate and research partner Alida conducted a two‑phase Brand Lift Study:
- Pre‑campaign survey measured baseline familiarity and consideration among professionals in targeted buildings.
- In‑campaign survey was deployed during the final two weeks to the same audience to assess lift and impact.
Proof of Performance
Comparing the two waves provided a clear, third‑party‑verified view of how Captivate’s office‑based media influenced awareness and perception of LinkedIn Advertising.
- 85% Brand Awareness: +45% Lift pre vs. post campaign
- 80% Brand Familiarity: +70% lift pre vs. post campaign
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