Captivate Expands in Canada

MediaPost Captivate expansion in Canada includes six buildings in Ottawa.  The network’s coverage now includes 30 markets including six of Canada’s biggest metropolitan areas: Toronto, Vancouver, Montreal, Calgary, Edmonton, and Ottawa.

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3 Companies That Disrupt

Mashable A Captivating Disruption Captivate is featured as one of three companies that disrupt the system every day.  SVP and GM of Canada Barb Huggett discusses Captivate’s unique ability to reach a desirable, on-the-go audience.

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MRC Unveils DOOH Measurement Standards

Marketing Dive The standards will provide media planners with syndicated and audited audience data.  Scott Marden, CMO at Captivate and chair of the DPAA’s Research and Standards Committee confirms it “is a standards document that will help our industry further accelerate our already rapidly growing ad revenue. It is a final step in ensuring digital…

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How Many ‘Work Spouses’ Have Crossed The Line?

NBC News Captivate Office Pulse ‘Work Spouse’ Research CMO Scott Marden shares insight that operational solutions for digital signage networks with different products require innovation, compromise and great data management/reporting.

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Digital Signage Commentary – CMO Scott Marden

Digital Signage Connection Digital Signage Growth Requires Innovation & Compromise CMO Scott Marden shares insight that operational solutions for digital signage networks with different products require innovation, compromise and great data management/reporting.

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Captivate Partners With Placed To Create New KPIs

MediaPost Captivate, Placed Join Forces To Create New KPIs To Target Working Professionals Captivate and Placed, Inc. have formed a partnership to connect data on consumers’ exposure to ads on  office lobby and elevator screens to store visits during the workday, providing a new key performance indicator for advertisers.

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