Advertising
Top B2B Advertising & Marketing Events to Attend in 2025
Utilizing the industry to connect, learn, and share in conferences and summits remain essential in the B2B marketing landscape. These events not only accelerate individual professional growth but also drive the industry forward by fostering innovation and collaboration. Idea exchanges, hands-on workshops, solution showcases, and strategic discussions, blend professional development with powerful networking opportunities. Encouraging…
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Top Programmatic Advertising Events to Attend in 2025
Leveraging the programmatic marketing ecosystem to connect, learn, and share through conferences and summits remains essential in today’s digital advertising landscape. These events accelerate individual professional growth and propel the industry forward by fostering innovation, collaboration, and transparency. With opportunities for idea exchange, hands-on workshops, solution showcases, and strategic discussions, they blend professional development with…
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Snackable Bite – B2B Tech
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including business travel, AI, CPG buying behavior and finance all designed to to pique interest & inform marketing strategies. Explore the Office Pulse page for these & more research reports. CLICK HERE to explore more Snackable Bites
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Closing the Gaps in Pharma Advertising: 6 Untapped Benefits of DOOH
Pharmaceutical marketers are under growing pressure to make every impression count. Traditional tactics like industry trade, point-of-care (POC), digital, and conference media remain important, but they come with limitations – narrow reach, highly cluttered, competitive and constrained by exclusivity restrictions. Success hinges on finding strategic pharma advertising opportunities that will expand reach and offer unique…
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Scale Your CPG Advertising Strategy: The Synergy of DOOH + Retail Media
CPG brands are looking for ways to stand out. Retail Media Networks (RMN) work synergistically with Digital-Out-of-Home (DOOH) in a Consumer-Packaged Goods (CPG) advertising strategy to create a comprehensive approach that maximizes reach, engagement, and most importantly conversion. Here’s how DOOH can take your retail media strategy to the next level: 1. Extend the Consumer…
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Snackable Bite – PHARMA
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including business travel, AI, CPG buying behavior and finance all designed to to pique interest & inform marketing strategies. Explore the Office Pulse page for these & more research reports. CLICK HERE to explore more Snackable Bites
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ABM Brand To Demand: Strategy To Success – 2025 ANA Masters of B2B Session
2025 ANA Masters of B2B – Presentation In collaboration with Brittney Frank, Associate Director, US Brand & Media Lead at EY, Captivate hosted a session at the 2025 ANA Masters of B2B Marketing sharing behind-the-scenes insights on EY’s “brand to demand” marketing strategy and the role of Captivate’s ABM targeting accuracy to pinpoint messages to…
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How To Target Active Investors & High-Value Professionals on Their Financial Wellness Journey
Explore why partners that deliver affluent, influential investors focused on financial security in contextually relevant, brand-safe environments are a winning combination for financial advertisers. Navigating the path to financial security is challenging, especially in a world where financial uncertainty often looms large. The concept of financial wellness has emerged as another tentpole of our lives…
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Why Attention Metrics Matter in DOOH Advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention. This shift is especially crucial in Digital Out-of-Home (DOOH) advertising, where capturing consumer interest in real-world environments…
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Attention Metrics Webinar – Adelaide + Captivate
In this forward-looking discussion, we bring together leading voices in digital media and attention metrics including Adelaide’s CEO, Marc Guldimann to explore how attention is becoming an essential component of omnichannel strategy and campaign optimization. This informative conversation reinforces “its all about outcomes.” In today’s landscape with results-driven goals, impressions alone don’t cut it –…
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