Advertising

Explore why partners that deliver affluent, influential investors focused on financial security in contextually relevant, brand-safe environments are a winning combination for financial advertisers. Navigating the path to financial security is challenging, especially in a world where financial uncertainty often looms large. The concept of financial wellness has emerged as another tentpole of our lives…

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention. This shift is especially crucial in Digital Out-of-Home (DOOH) advertising, where capturing consumer interest in real-world environments…

Digital out-of-home (DOOH) advertising offers one of the most effective ways for brands to connect with their target audience in a highly engaged, captive environment. With over 23,000 screens strategically placed in high-traffic locations such as office buildings, lobbies, and luxury residential spaces, Captivate’s network allows advertisers to reach the right audience at the right…

As the consumer packaged goods (CPG) landscape evolves, brands face the challenge of standing out in a competitive, omnichannel environment. Digital out-of-home (DOOH) advertising has emerged as a powerful solution. Here’s why top-tier DOOH networks like Captivate offer unmatched value to amplify brand impact and drive measurable results for CPG advertisers. Proximity-Based Targeting in DOOH:…