Advertising

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention. This shift is especially crucial in Digital Out-of-Home (DOOH) advertising, where capturing consumer interest in real-world environments…

Digital out-of-home (DOOH) advertising offers one of the most effective ways for brands to connect with their target audience in a highly engaged, captive environment. With over 23,000 screens strategically placed in high-traffic locations such as office buildings, lobbies, and luxury residential spaces, Captivate’s network allows advertisers to reach the right audience at the right…

As the consumer packaged goods (CPG) landscape evolves, brands face the challenge of standing out in a competitive, omnichannel environment. Digital out-of-home (DOOH) advertising has emerged as a powerful solution. Here’s why top-tier DOOH networks like Captivate offer unmatched value to amplify brand impact and drive measurable results for CPG advertisers. Proximity-Based Targeting in DOOH:…

Financial institutions face the ongoing challenge of reaching affluent, influential investors in a crowded marketplace. To break through, brands must not only deliver the right message but also ensure it reaches their audience in a contextually relevant, brand-safe environment. This is where Captivate’s digital out-of-home (DOOH) network delivers unparalleled value. From luxury residential properties to…