Advertising

Pharmaceutical marketers are under growing pressure to make every impression count. Traditional tactics like industry trade, point-of-care (POC), digital, and conference media remain important, but they come with limitations – narrow reach, highly cluttered, competitive and constrained by exclusivity restrictions. Success hinges on finding strategic pharma advertising opportunities that will expand reach and offer unique…

2025 ANA Masters of B2B – Presentation In collaboration with Brittney Frank, Associate Director, US Brand & Media Lead at EY, Captivate hosted a session at the 2025 ANA Masters of B2B Marketing sharing behind-the-scenes insights on EY’s “brand to demand” marketing strategy and the role of Captivate’s ABM targeting accuracy to pinpoint messages to…

Explore why partners that deliver affluent, influential investors focused on financial security in contextually relevant, brand-safe environments are a winning combination for financial advertisers. Navigating the path to financial security is challenging, especially in a world where financial uncertainty often looms large. The concept of financial wellness has emerged as another tentpole of our lives…

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention. This shift is especially crucial in Digital Out-of-Home (DOOH) advertising, where capturing consumer interest in real-world environments…

Digital out-of-home (DOOH) advertising offers one of the most effective ways for brands to connect with their target audience in a highly engaged, captive environment. With over 23,000 screens strategically placed in high-traffic locations such as office buildings, lobbies, and luxury residential spaces, Captivate’s network allows advertisers to reach the right audience at the right…