Advertising

Digital Out-of-Home (DOOH) is no longer just a complement to traditional media—it’s a powerful, data-driven channel that amplifies performance across every stage of your campaign. From precision targeting to measurable ROI, here are five reasons DOOH deserves a spot in your media mix: 5 Ways DOOH Will Level Up Your Campaign Related Content: 7 Ways…

As vaccination season approaches, new insights reveal the critical role the workplace plays in shaping healthcare decisions. For pharma advertisers, this is a high-impact opportunity to influence an audience with both high intent and high propensity to act. The results are clear – professionals plan to get vaccinated this fall/winter, get vaccinations during the workday…

Captivate offers programmatic guaranteed to combine the power of programmatic with the control of direct campaigns targeting decision makers.

Captivate offers programmatic guaranteed to combine the power of programmatic with the control of direct campaigns targeting decision makers.

Utilizing the industry to connect, learn, and share in conferences and summits remain essential in the B2B marketing landscape. These events not only accelerate individual professional growth but also drive the industry forward by fostering innovation and collaboration. Idea exchanges, hands-on workshops, solution showcases, and strategic discussions, blend professional development with powerful networking opportunities. Encouraging…

Leveraging the programmatic marketing ecosystem to connect, learn, and share through conferences and summits remains essential in today’s digital advertising landscape. These events accelerate individual professional growth and propel the industry forward by fostering innovation, collaboration, and transparency. With opportunities for idea exchange, hands-on workshops, solution showcases, and strategic discussions, they blend professional development with…

Pharmaceutical marketers are under growing pressure to make every impression count. Traditional tactics like industry trade, point-of-care (POC), digital, and conference media remain important, but they come with limitations – narrow reach, highly cluttered, competitive and constrained by exclusivity restrictions. Success hinges on finding strategic pharma advertising opportunities that will expand reach and offer unique…