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Pharma Advertising That Impacts Healthcare Decisions

Influence both consumers and healthcare providers (HCPs) in one unified environment. Captivate’s DOOH advertising delivers high‑attention exposure where people work, live, and receive care.

  • Engage DTC and HCP together in long-dwell environments
  • Extend POC strategies with incremental reach
  • Connect HCPs in “blue-jeans” moments that impact script writing
Doctor consulting with a patient in a bright office setting with plants in the background.
Doctor consulting with a patient in a bright office setting with plants in the background.

Incremental Reach. Measurable Pharma Impact.

Captivate’s network of video-first screens reach healthcare decision makers in office towers, luxury residential and mixed-use properties across North America.

  • 24K Screens in 10K venues
  • HCP targeting precision with Definitive Healthcare       
  • Robust measurement & attribution via Crossix, IQVIA and more.

DELIVERING RESULTS FOR LEADING B2B BRANDS

THE CAPTIVATE ADVANTAGE

Elevate POC Strategy & Overcome Exclusivity Barriers

Captivate gives pharma brands incremental reach beyond traditional POC networks and cluttered endemic spaces by placing messaging in high‑value, care‑adjacent environments. Boost your share of voice, stand out and drive stronger impact across both consumer and provider audiences.

Woman browsing products on a pharmacy shelf, wearing a green shirt and carrying a beige bag.
Person observing a wall-mounted digital screen displaying flight information in a lounge area with potted plants below.
Logos of various companies including Crossix, IQVIA, Akilia, Firmfour, and others displayed on a dark background.
Two professionals in an elevator looking at a digital screen displaying information.

Precision Targeting to HCP and DTC Audiences

Captivate gives pharma marketers advanced, flexible targeting for both consumers and healthcare providers, combining custom DTC segmentation with the ability to reach HCPs down to the NPI level.

  • Definitive Healthcare: Target providers by NPI
  • HCP Targets: Specialty, hospital group etc.
  • Custom Audiences: Identify age, indications, treatments, pharmacy proximity
Woman browsing products on a pharmacy shelf, wearing a green shirt and carrying a beige bag.

Reach HCPs in “Blue Jeans” Moments

Meet healthcare providers outside the clinical mindset during natural pauses in their day—when the white coat is off, distractions are lower, and receptivity is higher.

  • Engage through relevant, contextual content alignments
  • Placements that complement POC exposure; not compete
Person observing a wall-mounted digital screen displaying flight information in a lounge area with potted plants below.

Outcome Driven Insights & Attribution

Captivate’s pharma measurement and attribution partners give you the intelligence to validate impact, optimize spend, and directly connect DOOH exposure to both HCP and consumer behavior.

  • Script Lift: Prescribing behavior via Crossix and IQVIA
  • Campaign effectiveness studies verify awareness, intent & action
  • Attribution & cross device through leading partners
Logos of various companies including Crossix, IQVIA, Akilia, Firmfour, and others displayed on a dark background.

Turnkey Programmatic Built for Pharma Performance

Activate quickly, scale intelligently, and drive more impact with premium pDOOH built for modern Pharma buying.

  • PMP, OE, or Programmatic Guaranteed activation
  • Target custom HCP & DTC audiences
  • Access premium inventory including full‑screen ads, content alignments, flexible ad lengths, and dynamic creative
  • Go live in days with turnkey setup and fast execution
Two professionals in an elevator looking at a digital screen displaying information.
Silhouettes of two people walking in front of a colorful, illuminated city skyline.

Get in Touch

Let’s Captivate Your Healthcare Decision Makers

Captivate gives pharma marketers a powerful way to reach consumers and HCPs in the moments and places where health decisions take shape. With precision targeting down to the NPI level, contextually relevant environments, and proven measurement, Captivate helps brands influence conversations, drive behavior, and validate real‑world outcomes.

Build a campaign that delivers more than impressions. Let’s drive results.

  • Dual audience reach across office, residential, and care-adjacent environments
  • Build custom DTC segments & reach HCPs by NPI, specialty or hospital group
  • Access script-lift attribution, engagement metrics, and custom brand-lift studies