Elevate Impact with Digital Out‑of‑Home (DOOH) Advertising

Digital out‑of‑home transforms traditional OOH into a dynamic, data‑driven channel that delivers stronger reach, smarter targeting, and more contextual relevance. With high‑impact digital, video-first screens and advanced delivery capabilities, DOOH helps brands get noticed, stay memorable, and drive real‑world action.

  •  High-impact, full motion visibility
  • Precise, data-driven targeting
  • Contextual relevance builds stronger engagement
  • Measurable outcomes connect exposure to impact
Person standing in front of a TV displaying a program guide, with potted plants lined up below the screen.
Person standing in front of a TV displaying a program guide, with potted plants lined up below the screen.

DIGITAL OUT OF HOME INFLUENCE

The Power of DOOH Media

Digital out‑of‑home has become one of the most effective and efficient channels in modern advertising - combining the scale of OOH with the precision, flexibility, and measurement of digital.

Explosive Growth

Global DOOH ad spend is projected to reach $37.4B by 2027, growing at an 8.1% CAGR 

Rising Consumer Attention

49% of adults say they notice OOH ads more than they did a year ago

Proven Drive to Action

65% of consumers visited a business or website after seeing a DOOH ad

Superior Recall & Engagement

DOOH consistently delivers higher ad recall than CTV, SEM, podcasts, radio & more

THE DOOH ADVANTAGE

The Benefits of DOOH Advertising

Digital out‑of‑home combines precision targeting, contextual relevance, and high‑quality attention to deliver stronger performance than many traditional and digital channels. With flexible delivery and data‑driven optimization, DOOH helps brands reach the right people, in the right places, at the right moments throughout their day.

Man in a white shirt and beige jacket pressing elevator button while looking at display panel.
Person in a suit looking at large digital menu displays on a modern building wall.
Person in a leather jacket standing confidently with arms crossed in an elevator.

Smarter, Hyper‑Targeted Delivery

DOOH gives media planners powerful tools to reach niche, high‑value audiences with precision. Activate time‑based, geographic, proximity, business‑level, browsing, visitation, or custom CRM‑based segments to eliminate waste and maximize relevance.

Man in a white shirt and beige jacket pressing elevator button while looking at display panel.

Contextual Relevance That Drives Impact

Place your message in environments, locations, and content contexts that naturally align with your product or audience mindset. Whether it’s proximity to key points of interest or adjacency to relevant publisher content, DOOH enhances impression quality and strengthens campaign resonance

Person in a suit looking at large digital menu displays on a modern building wall.

High‑Attention, Unskippable Media

Unlike scrollable or blockable digital ads, DOOH is unmissable—capturing attention in high‑dwell environments and reinforcing your message through repeat exposure across the day. Studies show that seeing an ad two to three times significantly increases purchase consideration and action.

Person in a leather jacket standing confidently with arms crossed in an elevator.

BENEFITS OF DOOH ADVERTISING

Leveraging DOOH for B2B & B2C

Digital out‑of‑home is one of the most versatile channels in modern advertising, giving brands the ability to reach high‑value audiences in the moments when decisions are made. Whether you’re influencing business buyers or driving consumer action, DOOH places your message in front of the right people at the right time - across office towers, residential buildings, retail corridors, and more.

B2B Advertising

Reaching business decision‑makers requires precision, proximity, and timing. DOOH excels by placing your message directly in the environments where professionals work, commute, and make daily decisions.

  • Reach BDMs in Class A office towers & workplaces
  • High-dwell elevator advertising influences steps from where decisions are made.
  • Align with business mindset ideal for SaaS, IT, finance & enterprise solutions.

B2C Advertising

Whether you’re promoting luxury goods, convenience items, or everyday services, DOOH captures attention in moments that directly influence purchase behavior.

  • Proximity target consumers to drive real-time action near retail, dining and service locations.
  • Target upscale professionals with spending power at work and at home.
  • Dynamic creative and dayparting boost relevance, promote offers & drive conversions

Resources

Explore Relevant DOOH Content

Blog post titled "Unlock Contextual Relevance to Impact Campaign Performance" by Captivate, related to marketing strategies.

Nov 26, 2025

Unlock Contextual Relevance to Impact Campaign Performance

Relevance Is the New Reach: How To Align Place, Moment, and Message to Influence High-Value Decision-Makers  In today’s attention-scarce landscape, context isn’t a creative afterthought – it’s a competitive edge.…

Text: 5 Ways DOOH Will Level-Up Your Next Campaign - DOOH has grown to become a powerful, data-driven channel for performance.

Oct 6, 2025

5 Ways DOOH Will Level-Up Your Campaign

Digital Out-of-Home (DOOH) is no longer just a complement to traditional media—it’s a powerful, data-driven channel that amplifies performance across every stage of your campaign. From precision targeting to measurable…

Two women sitting at a long table in a modern office, engaged in discussion with a laptop open in front of them.

Feb 26, 2026

Leveraging Audience Targeting and ABM in DOOH: What Works Best

B2B advertising is no longer confined to digital feeds and inboxes. Decision-makers move through premium office towers, residential high-rises, airports, and business districts every day, and the most sophisticated marketers…

The Value of Captivate

Higher Quality Impressions in Brand-Safe Environments

Captivate DOOH delivers more than just impressions - it delivers meaningful moments of attention at work and at home. Advertising in office towers and luxury residential buildings, reaches decision-makers in captive, high‑dwell environments that outperform traditional channels and mass‑reach OOH.

Two people in business attire standing inside an elevator looking at a screen displaying information.
Abstract design with gradient blue and purple arrow pointing upwards against a dark background.

Get in Touch

Let’s Captivate Your Audience

Captivate combines premium environments, advanced targeting, and high-attention moments to help brands reach influential audiences with messaging that stands out and performs.

Build a campaign that delivers more than impressions. Let’s drive results.

  •  24K Screens in offices, luxury residential & student housing
  • 8.5M Households across 10K venues
  • 180 DMAs across North America