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Influence Shoppers Close to Retail with DOOH Advertising

Boost your CPG advertising campaign with proximity‑based targeting that adds scale, complements omnichannel strategy, and primes consumers for in‑store purchase - validated by robust attribution proving real‑world impact.

  • Target shoppers close to key retail locations
  • Add scale with high‑value touchpoints along the consumer journey
  • Long‑dwell, high‑attention environments deliver higher‑quality impressions
Person shopping with a digital interface overlay, interacting with a touchscreen in a modern store setting.
Person shopping with a digital interface overlay, interacting with a touchscreen in a modern store setting.

Maximize Your CPG Strategy When It Matters Most

From proximity that moves shoppers to stores to touchpoints that keep you present all day – and even catch them in a shopping mindset at residential package‑pickup hubs - you’re creating a smarter, more impactful CPG extension.

  • 24K Screens in offices, luxury residential & student housing
  • 8.5M Households across 10K venues
  • 180 DMAs across North America

DELIVERING RESULTS FOR LEADING BRANDS

THE CAPTIVATE ADVANTAGE

Omnichannel Campaign Enhancement

Unlock the full power of CPG DOOH in high‑attention, long‑dwell environments that elevate engagement and amplify performance. Add proximity targeting, seamless programmatic activation, and proven attribution, and you’ve got a winning formula for measurable impact.

Map with numerous location pins and a gradient blue overlay
Woman observing TV displaying Diet Coke ad in a rustic room with wooden walls and dark cabinets
Two people having a meeting at a table with various digital advertising platform logos in the foreground.
Person with a backpack shopping in a store aisle, reaching for items on a shelf, wearing a blue shirt and focused expression.

Drive In‑Store Traffic With Proximity Targeting

DOOH advertising with Captivate supports retail media strategies by adding valuable POI touchpoints throughout the workday and at home, reaching principal household shoppers as they plan, browse, and buy.

  • Geo-fence locations to influence in-store traffic and decisions
  • Dynamic creative identifies nearest store or highlights relevant offers
  • Residential package-pickup locations capture attention in shopping mindset
Map with numerous location pins and a gradient blue overlay

Proven Attention That Moves Shoppers

Measured by Adelaide, Captivate’s attention metrics AU score of 56 consistently outperforms major media channels - giving CPG advertisers higher‑quality attention that translates into stronger brand and sales impact.

  • Long dwell, attention-rich placements that captivate shoppers
  • Verified AU performance that beats many digital and traditional formats
  • Better attention = better CPG results, from brand lift to in‑store action
Woman observing TV displaying Diet Coke ad in a rustic room with wooden walls and dark cabinets

Programmatic Activation Built for CPG Performance

Activate quickly, scale intelligently, and drive more impact with premium DOOH built for modern CPG buying.

  • PMP, OE, or Programmatic Guaranteed activation
  • Target custom CPG audiences or leverage proximity‑based geo‑fencing
  • Access premium inventory including full‑screen ads, content alignments, flexible ad lengths, and dynamic creative
  • Go live in days with turnkey setup and fast execution
Two people having a meeting at a table with various digital advertising platform logos in the foreground.

Data-Driven Insights & Attribution for CPG

Captivate’s measurement and attribution partners give you the intelligence to validate impact, optimize spend, and tie DOOH exposure directly to purchase behavior.

  • Brand lift across key CPG KPIs - awareness, intent, affinity, action
  • Sales & visitation attribution through leading partners
  • Connect exposure to purchase and real-world CPG outcomes
Person with a backpack shopping in a store aisle, reaching for items on a shelf, wearing a blue shirt and focused expression.

The Value of Captivate

Elevate your CPG strategy with proximity-based DOOH that scales your reach, strengthens your omnichannel mix, and primes shoppers for in-store and online action – backed by attribution that verifies campaign impact.

  • Stay top of mind throughout the purchase path
  • Complement to RMN strategy
  • Capture attention at residential package-pickup hubs when in shopping mindset
Person picking up a package from a secure locker, holding a cardboard box, wearing a black shirt.
Philadelphia skyline with multiple high-rise buildings under a blue sky with arrows pointing upwards for growth symbolism.

Get in Touch

Let’s Captivate Your Consumers

Captivate combines premium environments, advanced targeting, and high-attention moments to help brands reach influential audiences with messaging that stands out and performs.

Build a campaign that delivers more than impressions. Let’s drive results.

  • 24K Screens in offices, luxury residential & student housing
  • 8.5M Households across 10K venues
  • 180 DMAs across North America