Expand Reach with Pharma Advertising on Captivate
Unique opportunity for Pharma marketers to reach both Direct-to-Consumer (DTC) and Healthcare Provider (HCP) audiences in one seamless environment.
With over 25 years of expertise and a growing digital network, Captivate offers an unmatched ability to influence healthcare conversations, script writing, and purchase decisions where people work, live, and receive care.
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Join Leading Brands Who Trust Captivate To Deliver Results
Dual Reach of DTC & HCP Audiences
Effectively reach both DTC and HCP audiences in a single, integrated solution. Easily target healthcare professionals at their office & engage consumers both at home and at work where critical healthcare decisions are made.
Direct-to-Consumer
Influence consumers and caregivers throughout the day— whether at work or at home— bringing your message to life when they’re most receptive.
Healthcare Providers
Reach doctors, physician assistants, and prescribers directly in targeted locations like office buildings and healthcare facilities.
Elevate & Enhance Your Pharma Campaign
Incremental Reach for POC Strategies
Pharma campaigns often face exclusivity challenges & limited reach in traditional point-of-care (POC) networks. Captivate helps:
- Deliver incremental net new reach in buildings with healthcare provider and specialty doctors' offices that don't have an existing POC network.
- Circumvent exclusivity restrictions with Captivate’s premium screen locations in buildings where ad restrictions & category blocked POC spaces reside.
- Maximize share of voice (SOV) in a low-clutter environment to conquest competition with less saturation that enables your brand to stand out.
Targeting Made Simple & Precise
Cutting-edge targeting capabilities for both DTC and HCP audiences. Unique ability to build custom audience segments & targeted plans.
- DTC Precision with TransUnion: Create custom audience segments based on critical data like age, indications, treatments, psychographics, proximity to pharmacy, and more to ensure efficient delivery with maximum impact.
- HCP Precision with Definitive Healthcare: Including targeting by NPI number.
- Additional targeting opportunities include specialty, hospital group, and more.
Reach HCPs During "Blue Jeans" Moments
Captivate allows you to connect with HCPs during "white coats off" moments, providing a unique opportunity to engage HCPs when they're less distracted and more open to messaging.
- Influence during natural pauses throughout their day, during breaks from the clinical environment.
- Leverage curated content to further engage HCPs, by appealing to their passion points.
Outcome-Driven Measurement & Attribution
Captivate offers a suite of robust measurement tools to track the effectiveness of your Pharma campaigns.
Attribution
- Script Lift for HCPs: Measure the effectiveness of your messaging on HCP behavior, utilizing industry-leading solutions like Crossix and IQVIA.
- Expansive Scope of Measurement Tools verifies audience engagement with campaigns, tracking click-through rates, website visits, foot traffic & more to understand conversion success.
Campaign Effectiveness Studies
Our campaign case studies deliver proven KPIs like ad recall, brand lift, and message effectiveness— empowering pharma brands to validate impact and optimize future campaigns.
Easily Add Captivate To Your Omnichannel Strategy
Adding Captivate to your omnichannel Pharma campaign is easy. Whether you want to go direct or integrate through programmatic channels, Captivate offers the tools to execute a successful campaign.
Programmatic Guaranteed
Secure campaign placements offering the control of direct buy that seamlessly integrates with your broader strategy.
Partnership With Major DSPs
Partnership with major DSPs servicing Pharma advertisers.
Flexible Creative Lengths
:15, :30 and :60 ad lengths available providing flexibility to leverage existing creative assets.
Content Alignment
Sync your ads to specific content categories to elevate contextual relevance and impact of your message
Ready to Elevate Your Pharma Campaign with Captivate?
