The Captivate founders recognized the lengths people go to avoid personal interaction during confined elevator rides and set out to develop a solution that would alleviate elevator awkwardness.
In the decades since, Captivate has grown into an industry-leading digital media company engaging 13 million professionals monthly. Our editorial team curates compelling, brand-safe content from best in class media providers via 11,600 elevator and lobby media screens in 1,600 Class A office towers across North America
Throughout his 30-year career, Marc has demonstrated success as a marketing, media & entertainment executive at organizations such as Host Communications, Winnercomm, and Outdoor Channel.
Hot Yoga Lover
Old Movie Buff
College Sports Fan
Lorenzo leads the Ad Sales team with 20 years of media experience including a proven record of driving revenue for Captivate for over 10 years. Lorenzo is a strong mentor and relationship builder focused on collaborative partnerships that deliver unique, integrated campaigns to achieve client success.
Syracuse Alum (Go Orange!)
Napa Valley Wine Enthusiast
Avid Concert Goer
Barb HuggettSVP, Ad Sales & GM of Canada
Barb brings extensive sales and media strategy experience with a proven track record of revenue growth for Captivate. Barb leverages her deep industry expertise to lead the strategy and implementation for the advertising sales and real estate sales teams.
Sappy Christmas Movies
Guns n Roses
Del McPhetridgeSVP, Operations & Technology
Del brings 20-years of experience as an Operations leader disciplined in Electrical and Nuclear Engineering with 12-years as a Project Manager of large-scale engineering projects. Del leads Captivate’s Operations and Technology Teams in the design, operation, and maintenance of product and content delivery and is focused on building strong teams.
Husband and Father
Navy Chief (Submarines)
Alice GoghSVP Strategy, Innovation & Product
Alice leads strategy, innovation, and product to deliver growth and foster a culture of change at Captivate. She leverages a diversified background centered around strategy and execution in organizations spanning legal, finance, insurance, and technology.
Nicolas BeaverSVP, Real Estate Sales & Partnerships
Leaning on his strong financial and economics background, Nic brings a fresh perspective to the media space. His international education and rigorous data-driven focus breed results. A former professional athlete, Nic excels in a competitive environment and is focused on bringing the best possible experience to real estate clients and partners alike.
With 20 years of US and EU-based experience, Rein has demonstrated success managing the overall finance function, system integration, and automation for media & entertainment businesses at varying stages of development. Certified CMA and CTP professional adept at driving operational improvements through deep understanding of processes and systems allowing the business to scale efficiently.
Husband & Father
Golf & Tennis
Bear Market Investing
Board of Directors
Captivate is owned by growth equity firm Generation Partners.
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