Innovative Technology & Style Keep Chicago’s 500 N. Michigan Relevant for a New Generation

A Redevelopment Designed for a Connected Experience

When Macerich acquired the property in 2012, they envisioned a redevelopment that would better integrate 500 North Michigan with the neighboring Shops at North Bridge. While the buildings were never physically joined, the renovation modernized the tower—and Captivate was part of that vision from the start. Three Wall Street Journal Office Media Network screens (later acquired and upgraded by Captivate in 2014) were temporarily removed during construction and reinstalled immediately after, ensuring tenants continued to enjoy the media experience they valued. Today, the screens sit in two of the building’s busiest elevator banks, giving tenants engaging content during their daily wait times.

Modern Hardware, Same Trusted Captivate Experience

Since the renovation, 500 North Michigan has expanded its Captivate footprint by adopting ScreenCenter™, Captivate’s tenant communication platform. The property also upgraded to sleek Large Format Displays that blend seamlessly into the building’s refreshed interior. These new screens provide access to tenant directories, real‑time alerts, and custom messaging from property management—delivering a polished, modern communication experience that keeps the building relevant and connected.