Tumultuous 2020 was all about staying in and buying all our necessities from Amazon, which saw an 84% net profit boost. Now, small businesses have embraced technology to compete and consumers are making a concerted effort to shop small. An Office Pulse survey of North American workers found that more than 7 in 10 professionals say they’ve aimed to buy from small or local businesses during the pandemic. While quality, convenience and personalization are all motivating factors to shop small, the vast majority of consumers are doing so purely to support the local economy.
What’s your motivation for shopping at small/local businesses?
Shoppers seek superb stock
Nearly a third of shoppers (32%) believe products from small businesses are of higher quality, and 69% overall are willing to pay top dollar for higher quality products. That’s great news for small businesses seeking to expand their customer base. Offering premium products and tip-top service will do much of the work of luring customers away from big box stores and major retailers.