Real Estate – One Bryant Park Case Study 2017-12-20T17:30:06+00:00

Setting New Industry Standards for High Performance, With an Amenity to Match

One Bryant Park
City: New York, NY
Owner: The Durst Organization
Project Class: A (LEED Platinum Certified)
Project Type: Office Tower
# of Floors: 55
Square Feet: 2,354,000 sq/ft

An Iconic Addition to the NYC Skyline

One Bryant Park – also known as the Bank of America Tower – currently stands as the fourth tallest building in New York City, and the sixth tallest building in the United States. Developed by The Durst Organization and designed by the renowned COOKFOX Architects, One Bryant Park was the first skyscraper in North America to attain a Platinum LEED Certification.

Activating One Bryant Park

A premier, Class A tower, One Bryant Park has consistently drawn attention from CRE professionals across the country. Durst sought to match the building’s innovative design with compelling amenities. Durst installed Captivate elevator displays to keep tenants and visitors engaged with informative content. Recently, to help solve for communicating with all building tenants under one platform, Durst integrated Captivate’s messaging platform, ScreenCenter™.

Current Relationship & Success

Today, the property utilizes Captivate’s modern 12” Flush Mounted screens in 38 elevator cabs, ideally placed for optimal viewing, and continues to utilize Captivate ScreenCenter™ to keep tenants informed of initiatives such as building and community events and philanthropic drives. Durst also made the decision to expand their usage of Captivate, and installed the network into eight additional buildings in the New York City market.

“Captivate delivers useful, up-to-the-minute, and engaging content for tenants at One Bryant Park to enjoy every day. Captivate’s ScreenCenter™ has proven a valuable tool that allows us to share messages to tenants at a single property, or promote broader initiatives across our portfolio”

Joy Habian, Vice President of Marketing, The Durst Organization

Bring Life To Work