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2021 Consumer Packaged Goods Trends | Office Pulse Research Newsletter

2021 Consumer Packaged Goods Trends | Office Pulse Research Newsletter

February 5, 2021 | Office Pulse Research Newsletter

The Consumer Packaged Goods industry has observed an interesting shift in consumer behavior in the age of Covid-19. This month, we’re bringing you exclusive insights about the CPG industry. Find out what products consumers are purchasing and how they’re doing so.

Research Highlights Include:

  • Consumers still prefer to shop in-store for common household items such as groceries and cleaning products despite the pandemic.

  • More than 1 in 3 professionals purchase common household items through an online subscription service, including more than 6 in 10 young professionals A18-34.

  • Professionals working in the office are most likely to shop for common household items early in the week with the majority running their errands on Monday or Tuesday.

  • Affordability is the most important factor when purchasing common household items with more than 7 in 10 professionals indicating they will continue to shop based on affordability post-pandemic.

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Office Pulse Newsletter Consumer Goods Trends 2021

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For more information about this study or Captivate | OFFICE PULSE research capabilities please reach out to Mike Bakko.