The Consumer Packaged Goods industry has observed an interesting shift in consumer behavior in the age of Covid-19. This month, we’re bringing you exclusive insights about the CPG industry. Find out what products consumers are purchasing and how they’re doing so.
Research Highlights Include:
Consumers still prefer to shop in-store for common household items such as groceries and cleaning products despite the pandemic.
More than 1 in 3 professionals purchase common household items through an online subscription service, including more than 6 in 10 young professionals A18-34.
Professionals working in the office are most likely to shop for common household items early in the week with the majority running their errands on Monday or Tuesday.
Affordability is the most important factor when purchasing common household items with more than 7 in 10 professionals indicating they will continue to shop based on affordability post-pandemic.
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