Captivate Adds The Weather Network and MétéoMédia to Content Lineup in Canada
Go-To Source for Weather News to be Seen on Screens in Nearly 200 Premier Office Buildings Across the Country
TORONTO, June 8, 2016 – Captivate, North America’s leading location-based digital video network, announced today that Pelmorex Media, an industry leader in multi-platform weather information services, has been added as a content provider on Captivate’s screens in nearly 200 premier office buildings across the country. Pelmorex Media is the parent company of The Weather Network and MétéoMédia.
“The Weather Network and MétéoMédia will deliver real-time weather information and forecasting to millions of business professionals across Canada in English and French,” said Lianne Raymond, Senior Editor for Captivate’s Canadian network. “The Weather Network/MétéoMédia are widely recognized by Canadians as the go-to source for reliable weather information, and we are confident its programming will be enthusiastically received by the upscale professionals who view our network every business day.”
Pierre Morrissette, Chairman, President and CEO of Pelmorex Media Inc., said, “We help Canadians plan their day and our goal is to be available wherever they want to know more about their weather. We are thrilled to be partnering with Captivate and to be in front of an audience of on-the-go business professionals.”
Captivate’s 12,000 screens are located in 1,800 premier office buildings across top urban markets in North America. The company has experienced 220% viewership growth over the past five years, delivering 12 million unique monthly viewers. In Canada, Captivate’s network encompasses 1,800 screens in nearly 200 buildings, delivering 1.6 million unique viewers per month.
About Pelmorex Media Inc. Celebrating 27 years, Pelmorex Media Inc. is the parent company of The Weather Network, MétéoMédia, Eltiempo.es and Wetterplus.de. Pelmorex operates in Canada, the U.S., Spain, the U.K. and Germany. The Weather Network and its French counterpart MétéoMédia are Canada’s most popular weather and information services on TV, web and mobile apps. Eltiempo is Spain’s leading multi-platform weather information provider. Pelmorex also operates Canada’s National Alerting Aggregation and Dissemination System (Alert Ready) which aggregates and distributes emergency alerts issued by authorized government agencies.
Known for its vast network of 12,000 elevator and lobby displays located in 1,800 premier office buildings across North America, Captivate connects advertisers with more than 12 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.