Proven Results: Dell Case Study
Driving Awareness, Consideration & Action Among Influential BDMs in Canada
Dell expanded its long‑standing U.S. partnership with Captivate into Canada to support the launch of its new Pro Series. As a core component of Dell’s strategy, Captivate delivered precise audience targeting and contextual relevance—reaching key IT and Business Decision Makers during high‑attention moments in the workday.
As the first‑to‑market Programmatic Guaranteed DOOH campaign in Canada, the activation delivered guaranteed impressions and met Dell’s measurement goals through a custom Brand Lift Study designed to quantify impact.
Proof of Performance
Dell’s campaign outperformed Canadian DOOH norms and delivered meaningful business outcomes:
- 68% ad recall — nearly 2× the Canadian benchmark
- 53% of ITDMs reported they are more likely to consider Dell post‑campaign
- 38% of the target audience took action, including:
- 15% who made a purchase
- 15% who went online to learn more
Why It Matters
These results reinforce Captivate’s role as a trusted B2B partner—delivering precision targeting, measurable outcomes, and unmatched access to decision‑makers inside the office during the moments that influence business decisions.
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