Gentleman Jack Partners with Captivate to Celebrate Small Business
Custom Content Series Spotlighting Young Entrepreneurs
NEW YORK, July 11, 2016 – As the small business industry continues to grow at a rapid rate, Gentleman Jack Double Mellowed Tennessee Whiskey has teamed up with Captivate, North America’s #1 location-based digital video network, to target entrepreneurs of legal drinking age where they are most likely to engage this hard-to-reach audience – at work.
More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year, according to the U.S. Small Business Administration. By utilizing Captivate’s network of 10,000 elevator and lobby screens across 1,600 premier office buildings in the U.S., Gentleman Jack has developed a unique media campaign that reaches small business owners at peak times during the workday.
Together, Gentleman Jack and Captivate have developed Small Business Spotlight – a custom content series that salutes an array of innovative startups and highlights inspiring success stories of these entrepreneurs. As part of the 15-week series, Captivate viewers are encouraged to participate via Twitter by sharing their successful startup story or by nominating a small business using #SmallBiz for a chance to be featured on the network.
“Gentleman Jack has partnered with Captivate to celebrate the entrepreneurial spirit of both its founder Jack Daniel and of the modern businessperson,” said Ana Kornegay, Gentleman Jack Brand Director. “We are excited about the opportunity to share stories of innovative new ventures and the history of our double mellowed Tennessee Whiskey.”
“We are pleased to partner with Gentleman Jack on a program that celebrates ingenuity and entrepreneurship – values shared by Captivate and Gentleman Jack,” said Scott Marden, Chief Marketing Officer at Captivate. “Small Business Spotlight allows us to encourage new and driven leaders, provide meaningful content for our viewers and develop a personal connection to the Gentleman Jack brand in an organic way.”
Additionally, this series will reach the Gentleman Jack target audience during peak times when consumers are more receptive to spirits advertising via Captivate’s precision targeting capabilities. Small Business Spotlight is programmed to air only during the 3pm-7pm time slot when the workday is coming to an end and viewers are more likely to be in the social mindset.
Known for its vast network of 10,000 elevator and lobby displays located in 1,600 premier office buildings across the United States, Captivate connects advertisers with more than 10 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.