How can multifamily buildings help advertise local businesses? A large part of consumer awareness is walk-by. As people are doing less window shopping due to restrictions, residential digital signage can give local businesses access to consumers while helping residents explore, discover, and support neighborhood shops.
Captivate’s CEO Marc Kidd provides insight on the many professional and personal challenges (and sleepless nights) he faced during the uncharted waters of 2020.
While the trend to expand residential amenities in response to growing Millennial expectations was already on the rise, COVID-19 accelerated the pace drastically. While stuck at home, people want their home to be more than just living quarters, and this expectation is likely to outlive the pandemic.