Trends & Insights

2021 B2B Trends | Office Pulse Research Newsletter 

2021 B2B Trends | Office Pulse Research Newsletter 

November 8, 2021 | Office Pulse Research Newsletter

New Normal. New Business Challenges. Business decision-makers are facing challenges from technology to HR. Are they spending more to solve these issues?

Did You Know?

  • 43% of business decision-makers plan to hire additional personnel in the next 12 months, a 72% increase from 2020.

  • 3 in 5 (59%) business decision-makers are challenged by the lack of data integration between different departments within their company.

  • 1 in 3 businesses are spending more on technology software, cybersecurity, and PPE than before the pandemic.

  • Business travel is taking off! 54% of business travelers are able to travel for business with little to no company restrictions.

US B2B Newsletter

US Business Challenges in 2021

Canadian B2B Newsletter

Canadian business challenges in 2021

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Reaching B2B Decision Makers is harder than ever.  Good news – they’re back in the office!  There is a 70% increase in concentration of influential decision makers in the office vs. March 2021.  Now is the time to engage them during the workday where B2B spending decisions are made and influenced.  

“The vast majority of working Americans are back on the job in person.” – The Atlantic (Sept 2021)working moms.

Captivate | OFFICE PULSE data shows the reality is that 87% of Americans are working in the office either full time or hybrid.  

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