Captivate Network: Why Captivate

Media Kit | View Demos

• 96% of Captivate viewers regularly watch
• 88% watch every time they ride the elevator
• 70% indicated that Captivate is more noticeable than other Out-of-Home Media .

"We have significantly increased the size and scope of our advertising with Captivate, due to the high level of success we have consistently experienced. Captivate's unique ability to reach our audience at the precise time they are making travel decisions perfectly complements Continental's marketing efforts."

Danny Cuellar, Domestic Advertising Manager
Continental Airlines

Captivate delivers the kind of numbers that leave traditional advertising programs at street level. Our average ad recall rate 1 is dramatically higher than television and print 2. What's more, our viewers are more likely to purchase a product or service after seeing it advertised on our news and entertainment network. Once advertisers learn how Captivate helps build brand awareness and drive sales, they choose to continue making us an essential part of their media planning.

The combination of our proven ad recall and the cost efficiency of reaching this exceptional audience deliver true ROI for your marketing dollars.

*Sources:
1 Captivate Benchmark Viewer Study, Nielsen 2002; Captivate Viewer Studies, Millward Brown 2002-present
2 Tandemar Syndicated Multi-Media Study, 1996

*Print Sources:
Circulation Source: Audit Bureau of Circulation Publisher's Statements, 9/30/04 and 12/31/04
Rate Source: Publications' own rate cards; Forbes rate based on FP 4C at open rate, WSJ rate based on FP BW at open rate Source: Simmons National Consumer Survey, Spring 2004

*Cable Sources:
Source of Costs: Advertising Media Services, quoted in 2004 Mediaweek Marketer's Guide to Media; Average CPM in prime time
Source of Audience: 2004 Mendelsohn Affluent Survey