Every business day, Captivate speaks to hard-to-reach consumers in a way that no other medium can match. Captivate cuts through the clutter and delivers a desirable, focused audience by reaching affluent professionals when they're at work, on the move, and ready to act. What's more, our audience is actually eager to watch – actively looking for information and entertainment to fill the dead air and social void of an elevator ride. That's why 96% of our viewers regularly watch Captivate and 88% of them watch virtually every time they ride the elevator. Our viewers are better educated, and enjoy an annual household income nearly double the national average, giving them the purchasing power necessary to drive sales of advertisers' products and services. That's why a growing number of companies looking to engage this highly desirable demographic have made Captivate an integral part of their media strategy.