Captivate - Power to the Busy



“Homing from Work” Key to Achieving Work-Life Balance

Changing Workplace Behavior Presents Opportunity for Marketers


The office isn’t just about business anymore. 93% of today’s professionals are “Homing from Work” or taking care of personal and family needs during the workday.

The latest research from Captivate’s Office Pulse provides insight into this trend and the specific “Homing from Work” activities most prevalent in today’s workplace. From online shopping to pharmacy runs, busy professionals are tackling a range of personal errands and activities during the workday to help achieve the work-life balance they seek.

“Homing from Work” reinforces the office as a critical touch point to reach and influence consumers as they make purchase decisions.


Use the resources below to explore how “Homing from Work” can work for you.