Change happens at lightning speed, particularly in the world of media. Images have migrated from the screen in your living room to computers, laptops, tablets, smart phones and the many digital place-based screens in the marketplace.
The irony is that, while there has never been more ways to reach consumers, it’s never been harder to connect with them. What we do know is that consumers rule, having more control than ever before. As a result, context matters more than ever! Engaging consumers at the right time in the right place with the right programming helps drive your message home in a very meaningful way.
Digital place-based media connects with consumers along their path to purchase, while in an active mode, by establishing meaningful connections with content that’s relevant to them at the time they encounter it.Learn more about Digital Place-Based Media at www.dp-aa.org