Multiple creative executions promoting specific city destinations led to record recall of over 80%.
After 12 weeks partnering with Captivate, Porter Airlines in Canada reached their goal of being considered the “choice of airline” among business travelers based in the Toronto market. Over 800,000 weekly impressions were acquired to effectively reach its target audience.
- 8 in 10 viewers recalled campaign message
- An incredible 94% of the primary target (frequent business travelers) recalled message
- More than half of viewers that recalled the ad visited the Porter website