This struggle results in more personal and business decisions being researched, influenced and purchased at the office. Captivate connects brands and advertisers with an audience of over 4.9 million upscale, hard-to-reach viewers in a clutter-free environment throughout the workday in close proximity to the point of influence and purchase – the “moment of truth.”
88% of viewers shop during the workday
77% of viewers shop for personal products online.
67% of viewers say colleagues influence buying decisions.
Source: Nielsen 2012, Office Pulse