This struggle results in more personal and business decisions being researched, influenced and purchased at the office. Captivate connects brands and advertisers with an audience of over 5 million upscale, hard-to-reach viewers in a clutter-free environment throughout the workday in close proximity to the point of influence and purchase – the “moment of truth.”
88% of viewers shop during the workday
77% of viewers shop for personal products online.
67% of viewers say colleagues influence buying decisions.
Source: Nielsen 2013, Office Pulse